Warren Mercer at The Grange in Adelaide sold $1000 of putters in his first week, plus 3 lessons. At 25% margin on putters and $50 per lesson, that’s $400 gross in week one. Cost = $54/week subscription rental. That’s an 86.5% margin on his investment. He is still tracking at a similar level. He hasn’t even started advertising yet and he is going to get the State team paying a base fee for use throughout the year.

Shelley Duncan at Balmacewen in Dunedin has been away for nearly 2 of her first 4 weeks of the subscription rental period. During her time back at the shop she has sold 8 putters – all higher value brands than usual. Plus numerous lessons. Dunedin is way down south and she gets snowed in sometimes. PuttLab gives her an indoor coaching lesson option. Hasn’t advertised yet.

Quenton Diment at Northland golf club sold 5 putters in the first 3 weeks. He has delegated the system to his 2 young trainees so he can make margin off them. He’s taking it to radio soon.

NZ Golf Association have put their entire Titleist academy squads through it. They have all been measured, trained, given ongoing drills and a personal competence rating to beat. Each of their high performance coaches (x6) has been trained on how to use the system. They are great ambassadors for us and we have some strong sales leads because of them. (Australian Golf Association has to get one of these. They’ll get left behind. Nearly all the European Golf Unions have adopted the system for their amateur squads.

I spoke to the Titleist rep over here this week (Dean Sipson) he said that in the outlets he calls on that have a SAM PuttLab he has noticed a definite increase in Titleist putter sales. Club members that normally wouldn’t stretch to an expensive Titleist putter are being convinced of the benefit and making the commitment.

One of our first installations was to a South African Golf pro based at a driving range out here. Unfortunately he has now taken a position in the states, but before leaving in his first 3 months, he was tracking at $1500 per month. He was tracking at a 74% margin. He was milking his existing client base. His technique was a one option fee - $100 for an hour session.